The MEDICAlliance is under new leadership

Christian Grosser

Christian Grosser (41) is the new Project Director for Health & Medical Technologies at Messe Düsseldorf. He follows Horst Giesen, who retired at the end of 2020, and will manage the world’s largest medical trade fair, MEDICA, and the international leading industry supplier trade fair COMPAMED. At the same time, Christian Grosser will take responsibility for the strategic alignment of Messe Düsseldorf’s global medical trade fair activities which are brought together under the MEDICAlliance umbrella brand. Among these are the MEDICAL FAIR INDIA (Mumbai/New Delhi), the MEDICAL FAIR ASIA (Singapore), the MEDICAL FAIR THAILAND (Bangkok) and the MEDICAL FAIR BRASIL (Sao Paulo).

In his new role, Christian Grosser, along with his project team and these events is housed within Erhard Wienkamp’s (Chief Operating Officer) operative division and reports directly to Michael Degen, Executive Director for Trade Fairs.

Grosser, a graduate economist, is already well-linked within the medical technology sector and has a lot of international career experience. He began his career at Messe Düsseldorf as a trainee in 2008. He went on to work in a variety of sales-oriented managerial positions domestically and took on his first project manager roles abroad, for the Messe Düsseldorf China (Shanghai) and Messe Düsseldorf India subsidiaries. In 2016, he returned to Germany and took over managerial responsibility as Horst Giesen’s right-hand man in his role as Deputy Director for Health & Medical Technologies.

In this capacity, Christian Grosser was able to make his mark by creating and executing the first completely virtual events (due to the pandemic) in the history of MEDICA and COMPAMED, among other elements. Despite a very short registration period, a total of over 1,500 exhibitors took part in November 2020, hailing from 63 nations. They displayed a huge variety of products, amounting to over 18,300 items, in their online showrooms, and presented live programmes for the healthcare community in over 100 web sessions. Over 45,000 professional visitors (unique users) from 169 nations used the virtual offers and generated 405,000 page impressions.

“The entire project team took on these challenges with great zeal, and together we have been able to set benchmarks for virtual platforms that have been held in high regard throughout other industries. I’m looking forward to making the events an even greater success over the coming years, together with the team, our customers and partners, despite whatever this era throws at us,” says Christian Grosser, looking to the future with excitement.

From 15 – 18 November, MEDICA 2021 and COMPAMED 2021 will be held as a hybrid event. The hybrid concept consists of combining live platforms for professional visitors to the Düsseldorf trade fair centre and digital offers. Registration is already open for this event.