arburgXvision: Arburg goes live on air in 2021

Juliane Hehl, geschäftsführende Arburg-Gesellschafterin, freut sich auf das neue Digitalformat arburgXvision, das Wissenstransfer mit Entertainment verbindet. (Foto: Arburg) / Juliane Hehl, Managing Partner of Arburg, is looking forward to arburgXvision, the new digital format that combines knowledge transfer with entertainment. (Photo: Arburg)

Mit seinem neuen Digital-Format arburgXvision startet Arburg am 28. Januar 2021 – danach geht es im monatlichen Rhythmus weiter. (Foto: Arburg) / Arburg will launch its new digital format arburgXvision on 28 January 2021, after which it will continue on a monthly basis. (Photo: Arburg)

- Live: ten webTV programmes with top experts
- Customer-focused: exciting practical topics as infotainment
- Interactive: digital event brings experts and participants together

The world of plastics can already look forward to the New Year: on 28 January 2021, Arburg will be launching another new digital format. arburgXvision will go on air monthly from then on. The interactive live broadcasts covering all aspects of plastics processing will shed light on important topics closely related to customers. Presentations and clips will explore the topics from different angles. And presenter Guido Marschall from plastics broadcaster Plas.TV will discuss the highlights with top experts who will also answer participants' questions live. Kicking off the series is the topic "0 ppm production of plastic parts".

Digital events have come a long way during this period of coronavirus, as they offer people the opportunity to stay in touch in times of limited face-to-face meetings and also hold great potential for reaching a large number of people quickly, around the globe. "However, there is a serious risk that a flood of more or less well-designed digital events will quickly reduce interest," confidently Juliane Hehl, who as Managing Partner of Arburg is responsible for the marketing department. If quality and information content leave something to be desired, the interest of recipients will quickly wane.

First-class digital live event

"But this will certainly not be the case with arburgXvision," promises Juliane Hehl. "We will make sure that our format of a digital themed day will offer participants clear added value in terms of knowledge transfer, which they will not get anywhere else. There will also be a reasonable amount of entertainment, so people can really have fun learning with this infotainment."
Based on these requirements, Arburg has launched its new digital format, as described by Juliana Hehl: "With arburgXvision, we want to fully exploit the digital potential to present exciting topics in a practical, concise and above all entertaining way once a month." The company is setting up its own Arburg studio offering the full range of technical, equipment and infrastructure options especially for this purpose.

Expert knowledge in a nutshell

The company has already gained initial experience of complex digital formats during its successful Arburg Summit: Medical in November 2020. However, the new arburgXvision series will not be focusing on industries or processes, but on specific subjects relating to the everyday life of plastics processors. The first three programmes, for example, look at quality, availability and sustainability. The respective topics will be presented by Arburg experts in a varied mix of expert presentations and clips, and then discussed interactively by allowing participants to ask their questions live. The events hosted by Guido Marschall will last about two hours.

And there's one new feature free of charge: the broadcast language will be German, but a second channel will offer simultaneous translation into English. You can find all information at www.arburg.com/info/arburgxvision, where you can also register for the event.