CWS with new website

Adriana Nuneva

By way of a completely revamped website on cws.com, international hygiene specialist CWS is opening up new opportunities for addressing customers digitally. The new digital platform is a further step in the strategic realignment of the CWS brand as end-to-end digital system provider for hygiene, workwear and fire safety solutions in Europe.

Intuitive navigation and clear design now make it even easier for the website’s visitors to get a quick overview of the wide range of products and services on offer by CWS. Numerous response options simplify it for them to find what they are looking for among the various offerings and make contact with CWS even faster.

Digital platform for existing and potential customers

"The website as presentation platform for the values and advantages our products and services provide is the starting point for our innovative and sustainable digital rental solutions," says Adriana M. Nuneva, Chief Digital Officer at CWS. "We are targetedly expanding the digital channel to our existing and potential customers via our new platform."

Further functions planned

Concept and design, UX and UI conception as well as the planning and production of the content are the work of the Berlin-based Digitas Pixelpark agency in cooperation with a transnational CWS team in all European countries.

The relaunch of the cws.com website for the German market marks the roll-out of the broadened digital customer approach. The portal will be launched in other countries of the international CWS family in the coming weeks and months, besides which it is planned to have e-commerce and e-self service functions in place by the end of the year.