Morten Haure-Petersen manages Textile Care

The position of Chief Divisional Officer for the Textile Care Division of the CWS-boco Group has been filled: Morten Haure-Petersen takes over the management. He replaces the previous CDO Detlef Kröpelin, who retired as planned.

On March 1, Morten Haure-Petersen joined the CWS-boco Group and took over the workwear business from Detlef Kröpelin. Most recently, Haure-Petersen was Chief Commercial Officer of the Scandlines Group shipping company. From 2011 to 2019, he was responsible for the company's departments procurement and supply chain as well as sales, marketing, trade and gastronomy.

Morten Haure-Petersen is German-Danish and holds an MBA from the Scandinavian International Management Institute in Denmark. He began his career in 1987 as General Manager at Scandic Hotels in Denmark and joined Choice Hotels International in 1991 as Senior Vice President.

In the course of his career, he gained extensive experience in the service sector and held various management positions in companies in the gastronomy and catering industry. He joined YUM! Restaurants as Managing Director in 1999, which runs fast food chains such as Pizza Hut, Kentucky Fried Chicken and Taco Bell. In 2003 he took over the role as Vice President Europe for Gate Gourmet, a global airline catering company, and subsequently headed the European business of the catering company apetito as CEO for five years.

"We are pleased to have won Morten Haure-Petersen for the position as CDO Textile Care. With his profound know-how in the service sector and experience in the international business environment, he will further roll out the strategic orientation of the division and continue to strengthen the customer focus of the textile solutions," explains Thomas Schmidt, CEO of the CWS-boco Group.