CONNECTING Experts: Planned collaboration between Chillventa and China Refrigeration

The organisers of Chillventa, the leading exhibition for refrigeration, AC, ventilation and heat pumps, and China Refrigeration, the key event in China for HVAC&R, have agreed to work more closely together from 2016. The aim is to develop common trade fair themes internationally and establish them in the respective markets. The idea for this initiative was prompted by the longstanding business relationship between the two parties. The concept for the partnership is based on a comprehensive marketing mix that will once again focus on "CONNECTING EXPERTS".

For many years, NürnbergMesse has been successfully organising and developing a large pavilion at China Refrigeration. For two years this has gone under the name “European Pavilion – powered by Chillventa”. The pavilion introduces a mix of European and international companies to the professional community in Asia. China Refrigeration will take place in Beijing in spring, from 7 to 9 April 2016. Since it was launched in 2008, Chillventa has grown to become the leading international exhibition and biggest event in the refrigeration sector. Featuring the usual air conditioning, ventilation and heat pump segments, Chillventa will be held in Nuremberg from 11 to 13 October 2016.

Alexander Stein, Executive Director Chillventa, underlines the importance of the alliance between the two events: “We are delighted to have agreed on this marketing collaboration with China Refrigeration, which will be conducted in a spirit of partnership to be expedient and fruitful for both parties. NürnbergMesse has been operating successfully in the Chinese market for many years. This was one of the main reasons for establishing NürnbergMesse China eight years ago. We are confident that this joint venture will be a success for both parties and are looking forward to working closely with the Chinese Association of Refrigeration (CAR), the China Refrigeration and Air-conditioning Industry Association (CRAA), China Council for the Promotion of International Trade, Beijing Sub-council (CCPIT Beijing) and their successful China Refrigeration.”

Jin Jiawei, Secretary General of the Chinese Association of Refrigeration (CAR) is equally positive: “The collaboration between Chillventa and China Refrigeration is based on a longstanding strategic partnership underpinned by a spirit of mutual trust. In order to push forward Chinese HVAC&R product and technology towards the world’s market and improve the influence of Chinese manufacturing, CAR and China Refrigeration are obliged to choose an excellent international public platform and promote the Chinese enterprises’ effective participation in activities such as the academic communication as well the exhibition. In NürnbergMesse and its successful Chillventa event we have a partner we can rely on. We also see this alliance as an opportunity to create synergies and make progress together and are looking forward to the collaboration between the two events.”