Optimized product presentation in the InterNet and with print catalogs

A content management system and a InterNet-supported server ensure with Siemens FSP for the fact that catalog production is no more witch work. The costs in the pressure preliminary stage were halved nearly, the dispatch of price lists are void. Product managers and marketing coworkers worry about the administration of the system. Catalogs are still indispensable, if it concerns to present goods clearly and completely. Siemens Fire & Security Products in Karlsruhe wanted to produce its catalogs not only more simply and faster than so far, but the information available also on-line to make. One wanted to arrange and to the modern possibilities adapt catalog production simpler. In addition costs and time should be saved. A further important goal was it to minimize the correction expenditure.The saved time should guarantee the regular appearance, with which reduced costs as further topic or a language catalogs as possible should is manufactured. Three large saving pots with Siemens FSP is it the task of product managers and marketing coworkers to arrange contents for new catalogs. All goods in the camp or in the commodity management must be contained in it. If this work is settled immediately and structured, catalog production is a children's game at any time. Before this background the new product became -, document and picture management system conceive. From view of Siemens FSP three large saving pots resulted under the line: - data stand immediately for product catalog in InterNet to order - which reduction of the correction phases with print catalog production - which sends price list away, so far twice per year printed and, automatically from the data base generated.The customers know itself the list personalisiert with discounts and price groups up to date expressions. Completely simply to handle basic idea with the employment of the content management system is it to make application as simple as possible. For structure, contents and care therefore the coworkers from product management and marketing are responsible. As administrators and administer they work on the system according to their password-protected rights of access: They arranged it according to enterprise criteria, by putting on product ranges, chapters and columns. If necessary they make changes and update contents.In several languages - NO problem for Siemens Fire & Security Products, Switzerland, was supplemented the content management system around some characteristics: - product presentations in the InterNet in different languages, - representation in the InterNet (public catalog or access by password) differentiated, - with password-protected access: user-defined announcement Web Shop with warenkorb, integrated by in or selling prices and customized discounts, -: From the catalog can be ordered directly. For start UP and KuM enterprise so simply also you can present your products in the InterNet and generate from the volume of data a catalog. The fact that the CONTALOG counts itself also with a small enterprise fast shows the example Miller Security Products, flax field EN genuine things. A 2-Mann-Unternehmen presents its InterNet catalog after 4 weeks and prints after further 4 weeks one nearly to 200-Seiten catalog.For the complete article you open the pdf file.