Personalized medical technologies are high up on the agenda at BIOTECHNICA

- Exhibition and forum at the BIOTECHNICA PLAZA
- Everything from companion diagnostics to bio IT

The world of medicine is changing fast, and “Personalized Medicine” is a very hot topic. Scientific researchers are constantly contributing new findings (e.g. in the area of pharmacogenetics) which ensure that patients receive personalized therapy on the basis of individual diagnoses. This applies in particular to the dosage and duration of medication. Personalized medicine has already had a positive impact on the treatment of cancer, autoimmune diseases and infections. BIOTECHNICA (6–8 October in Hannover, Germany) will address the challenges associated with the clinical application of patient-specific diagnostics and therapy – for example, at the Marketplace for Personalized Medicine Technology.

Alongside the topic of “Companion Diagnostics”, RNA-based vaccination will figure prominently at the Marketplace for Personalized Medicine Technology. A further “headline” topic will be Bio IT.

BIOTECHNICA is closely attuned to the fundamental trends in the biotech sector. This is reflected in the three “Marketplaces”: Personalized Medicine Technology, Bioeconomy and Bio IT (new). A new feature is the amalgamation of these marketplaces at the BIOTECHNICA PLAZA. The “heart” of BIOTECHNICA, the PLAZA unites the various marketplaces, forum platforms as well as a networking and partnering area at a central location.

Each marketplace functions as a stand-alone platform for efficient knowledge transfer and comprises a group presentation and a forum. A colour coding system at the BIOTECHNICA PLAZA distinguishes the various marketplaces from one another. The exhibitors at the Marketplace for Personalized Medical Technologies will include diagnostics companies, (bio)pharmaceuticals companies, suppliers of medical devices and bioinformatics solutions, as well as clinical research organizations. This marketplace is targeted specifically at R&D personnel in the field of diagnostics and therapeutics as well as at researchers and practitioners in the area of inpatient and outpatient care.

The forum program comprises lectures on R&D-related topics, product presentations and company presentations. The call for papers for day one (Tuesday) is still in progress. On Wednesday the program (organized by the association Bio Deutschland) will focus on Bio IT and Personalized Medicine. Tailored medical treatment necessitates the processing of large quantities of information (“Big Data”). This poses an exciting challenge to bioinformatics companies. The program on Wednesday afternoon will be organized by PARMENIDes, an initiative for personalized diagnostics and medicine coordinated by DiagnostikNet-BB (Diagnostics Network Berlin-Brandenburg). This network is receiving support from the Federal Ministry of Education and Research within the framework of the so-called Twenty20 Program. Launched on 1 March 2015, the PARMENIDes Initiative has set itself the goal of developing personalized therapy concepts and transforming these into marketable products. More than 50 partners – small and medium-sized diagnostics companies, research institutes, laboratories, medical professionals working in various disciplines and patients’ representatives – have joined forces in this initiative in order to promote the development of new products. The program on Thursday morning will be organized by hannoverimpuls GmbH, the joint business promotion agency of the city of Hannover and the Hannover Region. The lectures given by regional stakeholders from science, business and medical practice will examine the clinical application of personalized therapeutics and diagnostics. The know-how in the Hannover region ranges from the production of personalized drugs and the development of clinical markers to the patient-specific administration of anaesthetics.

BIOTECHNICA and LABVOLUTION 2015

From 6 to 8 October 2015 Deutsche Messe is for the first time staging the two trade fairs BIOTECHNICA and LABVOLUTION in parallel at the Hannover Exhibition Center. For 30 years now BIOTECHNICA has been the premier trade fair for biotechnology and the life sciences in Germany and Europe. It covers the entire value-adding chain in the biotech sector – from basic scientific research to the finished product. The BIOTECHNICA PLAZA features dedicated “marketplaces” on Bioeconomy, Personalized Medicine Technologies and Bio-IT, thus covering all the hottest topics in the biotech sector. LABVOLUTION is celebrating its premiere in 2015. The new trade show presents the complete range of laboratory equipment and technology for research labs, analytical labs, production labs and training labs. Laboratory technology for the biotech and life sciences industry has always been an important theme at BIOTECHNICA. LABVOLUTION will now showcase laboratory technology for many other key markets: the chemical industry, the pharmaceutical industry, medicine, plastics, materials development and materials testing, cosmetics, medical technology, environmental engineering and the food industry. One ticket is valid for entry to both trade shows.