Future technologies in the print media industry

Market forum " New pressure applications for innovative Druckprodukte" in the print Media Academy in Heidelberg showed new possibilities for print media property visited was " the market forum to the topic; New pressure applications for innovative Druckprodukte" , which in the middle of April 2011 of the print was organized Media Academy (PMA) the Heidelberger printers AG (Heidelberg). Manfred Jurkewitz, leader research and development with Heidelberg, introduced to the topic and called for example printed organic electronics a beginning, with which in the future the printing technology can be changed. Subsequently, professor described Dr. Edgar D�rsam, director/conductor of the institute for printers and printing process (IDD) to DOES Darmstadt, which visual effects and applications in the area of conflict between print applications can be developed today and the pressure applications of organic electronics from tomorrow. As utilizable value for the print media he sees on the one hand the development of printing technologies for new products. Here the research of the point cluster sets organic electronics, a cooperative network from research and industry. A second utilizable value new techniques represent to revaluations of print media, which " so-called; funktionale" Pressures. This in a common research platform of DO Darmstadt and Heidelberg investigated. Co-operation was extended recently until 2012. On first results of the common research work Dr. Martin Schmitt levas, directors/conductors of the department of future technologies within the range research and development reported with Heidelberg. Thus for example new refinement technologies were developed, which go the far beyond matte gloss effects of Drip off. By new possibilities, like gloss with three-dimensional tilting effects and gropable Haptik, the print products become still more attractive. This refinement can be developed further for instance with textures and half-tones. Past examples of functional printing are OLED displays, which convert the Elektrolumineszenz for lit control elements, a printed keyboard with conductive polymer material and an electrical luminescence demonstrator for the POINT OF Sale. As vision Schmitt levas see a printed interactive packing with display, keyboard and current supply. The participants of the market forum saw first applications in practice, which G�nter Thomas of the GT Trendhouse 42 GmbH along-brought fascinated in Gelsenkirchen. The innovative refinement printing enterprise developed and produced for over 40 years high-improved and unusual print and Design objects and unites thereby customer thinking with printing processes. " We must give a new expression to print and realistically on paper to the customer kommunizieren" , G�nter Thomas explained. " Together with the customers we develop the best and offer complete solutions an". The packing is a marketing instrument and must during an average purchase decision of 1.6 seconds maintain ground. " Where the eyes do not find a stop, also the feet go weiter" , Thomas's draws his result. The samples with the new Glanzeffekten, shown by it, spoke for itself. Picture: In a pure area of the point cluster organic electronics in Heidelberg at a role rolling attempt platform for printed electronics one researches. The machine comes of the Heidelberger printers AG.�

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